The Australian Melanoma Research Foundation (AMRF) is urging everyone to leave their footprint on melanoma as efforts step up to save lives from our national cancer.
AMRF is once again joining MIA to promote its innovative new Melanoma March campaign to raise awareness and funds to combat one of Australia’s biggest but preventable killers.
This year is the 10th anniversary of Melanoma March. However the traditional family-friendly physical event held at Henley Square, has been replaced with a COVID- safe interactive digital campaign that all Australians can step up and take part in.
Everyone is invited to buy a $30 digital footprint in support of the one Aussie every 30 minutes who is told they have melanoma. Each footprint is then personalised with a message of support or hope, and shared to spread the word.
Throughout the month of March, the aim is to progressively cover the map of Australia with digital footprints, and in the process raise $500,000 for lifesaving research to develop new treatments for melanoma.
Australia has the highest melanoma rates in the world with one person diagnosed with the disease every 30 minutes. It is estimated 1300 people will die from melanoma in Australia this year. Melanoma is also the most common cancer affecting 15 to 39 year old Australians.
The Australian Melanoma Research Foundation continues to partner with the MIA in the annual Melanoma March campaign. AMRF Chair Wayne Harvey says the relationship with the MIA is an example of how organisations with a similar purpose can cooperate and provide the Australian community with various ways of supporting a common purpose. Dr Harvey said the AMRF has two fundamental pillars,that of raising awareness of the risks of melanoma and that of providing young and emerging researchers with funds towards research aimed at improving the management of melanoma and reducing the number of deaths from the cancer. “The AMRF has been able to support young researchers in various parts of Australia only because of the generosity of the Australian public” he said.
The interactive digital campaign goes live on Monday 1st March and will continue throughout the month. To buy a digital footprint and see Australia be progressively covered in footprints, go to www.melanomamarch.org.au
Melanoma March is an initiative of Melanoma Institute Australia and it is proudly supported
by the Australian Melanoma Research Foundation.